Our last blog post showed you how to figure out what Google means for your digital strategy. Then we’ll show you what you need to think about when making a Google Ads campaign. If you want to boost your Paid Media campaigns’ visibility and conversions immediately, you must use SEM.
And if we talk about SEM, Google Ads is the best way to market yourself. To give you an idea, 64.6% of people who want to shop online click on Google ads, and businesses make an average of $2 for every dollar they spend on Google ads.
Google Ads, which is utilized to be called Google Adwords, lets you promote and advertise your outcome and services when the public search for related keywords. If you have a good plan, you can boost your sales and reach more and better customers.
What benefits does Google Ads bring to you?
More visitors to your website
It’s almost right away. When you put up your first Google Ads ad, more people will start to visit your website.
You will be able to contact your intended audience.
Your ads will show up when the people you want to reach look for information. It’s important to develop a good strategy for dividing things (keywords, location, age, language, day, time, etc.). If you choose the right keywords, you can reach people looking for what you are selling.
Make specific offers
You can change how your ads look by showing products, sales, and discounts based on the words people type into search engines.
You’ll get short-term results.
SEO strategies work in the medium to long term. If you want to be seen immediately, Google Ads can help you do that.
Six important things to maintain in mind when making a Google Ads strategy
1: Specify your objectives and target markets
How do you want things to turn out? This is the first question you should request yourself. It’s important to do a good analysis and know what you want to accomplish. The good news is that Google Ads is so flexible that you can find strategies for every sale funnel stage.
For instance, if you want to strengthen your content marketing approach, you can use Google Ads by adding keywords relevant to information searches. If, on the other hand, you could like to generate leads, the keywords will be about the time of purchase. Once you know what you require to accomplish, you can decide where to put your ads so that they reach your target audience.
2: Make sure your ads use the right keywords.
Choosing good keywords directly affects how visible your campaigns are and how well they do in the future. You can use the Keyword Planner, which is part of Google Ads. With this tool, you’ll be able to find the most relevant words for your products or services, find out how often people search for certain words and how those searches change over time, and, if that weren’t enough, figure out how much you should spend on advertising by estimating how much people will bid for each keyword.
In conclusion, we can tell that a keyword is relevant by looking at these three things:
Price per click (PPC): We need to know how much money we have and if we can match their advertising power. User needs: Each keyword is chosen for a reason. It can be linked to the need to find information or buy something. Connecting these users’ needs to what our campaign is trying to do is important.
3: Choose the kind of campaign that fits your goals best.
⦁ Search campaigns are a great way to inform potential customers about your products or services. You must set a goal for this type of ad (like getting people to visit your website, making more sales, or creating sales opportunities), and you only pay when someone interacts with it.
⦁ Shopping campaigns: Put your products on the biggest online market. You only pay when a buyer clicks to go to your website or sees local inventory.
⦁ Display campaigns: Boost your brand on Google news pages, blogs, and websites such as Gmail and YouTube by advertising on the Google Display Network.
⦁ Video campaigns: Find your potential customers on YouTube. You will only be charged if someone looks at one of your ads for at least 30 seconds, notices it in its totality, or interacts with it by clicking on a call-to-action button, a card, or a free banner.
⦁ Universal App Campaigns (UAC): If you want to promote your iOS or Android app on Google Search, YouTube, Google Play, etc., you don’t have to look further. App campaigns are made for you. Again, it would help if you decided what you want to happen: get people to download your app or send them to an app event. Encourage users to do things. It’s important to choose good images or a video of the app, if you have one, to get people interested.
4: Make ads that are different from the rest.
If you want your money spent on Google Ads to pay off, you need to make ads that get people’s attention and perfectly explain what your business does. What do you do to get it? Think about what the user wants to find when they search and connect that to the solutions you offer with your brand to get them to buy, fill out a form, or do whatever else you had set out to do.
5: Link Search Console to Google Ads
You will have access to data that will help you figure out how your Google Ads campaigns and organic searches work together and how you can reach people who search online.
6: Always analyze and improve your Google Ads campaigns.
Once you hit the “Publish” button, you need to look at the results and make changes to improve your campaigns. Control how the budget is spent, look at which keywords are working best, which ad groups are working best, and the conversion rate.
Get ready to make choices that will help you fine-tune your ROI. Google Ads gives you the Performance Planner, which lets you see how your campaigns are doing, find new opportunities based on time, and keep track of budgets for multiple accounts and campaigns.